What Comes After Mobile Apps?

In Gartner’s "Top 10 Strategic Technology Trends for 2020," Multiexperience is listed as one of the top trends that will drive significant disruption and opportunity over the next 5 to 10 years, and refers to the various permutations of modalities (e.g., touch, voice and gesture), devices and apps that users interact with on their digital journey across the various touchpoints.

CX Practitioners now need to contend with the additional dimensions of complexity that multiexperience brings to the customer journey, and at the same time, organizations need to place more emphasis on the mobile experience as a fundamental channel in the overall CX landscape.

Though mobile app development platforms have matured to deliver experiences across several additional touchpoints and modalities, little has been done to help companies embrace multiexperience from a CX perspective.

In this webinar, we will explore what the future of CX is in the age of multiexperience, what CX practitioners need to do now to be prepared or risk being left behind, and the importance of the mobile channel in a CX/Multiexperience world.

Two leading companies join forces to bring you this timely webinar that will be packed with everything you need to be prepared for the new wave of the new consumer.

What you will learn:

1. What does multiexperience mean for your CX strategy? [Hint: It’s a revolutionary shift in CX practices]
2. What should you do now to be prepared? [Hint: If you don’t prepare now, your CX initiatives may be wasted]
3. Can you just ignore multiexperience and hope it doesn’t impact you? [Hint: No. Unless you’re not scared of disruption.]
4. Is Mobile Experience (MX) the new Customer Experience (CX)? [Hint: Quite possibly!]

Who should attend?

• UX Leaders driving Voice, Visual & Conversational experiences
• CX Leaders driving strategy across Multichannel & Omnichannel initiatives
• Technology Leaders delivering Mobile and other Digital Experiences
• Quality Assurance and Performance Engineering Leaders