As Jason English from Intellyx puts it,
"Digital Transformation initiatives are alive and well, but the real frontier for customer engagement has moved to the edges of our networked world where work, commerce, and life happens, resulting in a mobile-first, multi-experience battlefield."
The mobile experience can no longer be considered as an after-thought to other channels like desktop web when it comes to Digital Transformation and the Customer Experience.
Check out this piece by Intellyx that focuses on:
- Why Digital Transformation is hard to nail down and what you can do about it
- The mobile experience imperative as a part of Digital Transformation
- What is necessary to build and rapidly deliver perfect Mobile Experiences