Testing has always been a critically important part of the software development process. In recent years, however, trends such as agile development have led to shorter and shorter release cycles, making manual testing increasingly impractical. Automated software testing has the potential to overcome the challenges that have long plagued manual processes, but automation comes with its own set of challenges. This whitepaper will explain how an organization can get started with test automation and how automation can ultimately help organizations to receive a greater return on investment.